Do something for you!

Give yourself the gift of fitness. Get a Fitbit device at a deep discount when you sign up for fitness your way.

Enroll by clicking below or calling 1-888-242-2060 M-F 8 a.m. - 8 p.m. EST.

Enroll in Fitness Your Way Watch Our Story

Start using Fitness Your Way now for only $29 a month and a one-time enrollment fee.

Access to all


Locations Nationwide
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Discounts at


Health Specialists
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One Low Price


Per Month
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How Does it Work?

Step 1
Step 2
Step 3

Verify Eligibility

Fitness Your Way is available to members and their dependents over age 18 who have healthcare coverage with a participating Blue365 plan.

Eligibility Details

Enroll in Fitness Your Way

Register online or by phone by calling (888) 242-2060. Membership gives you access to thousands of gyms for just $29 per month and a low one-time enrollment fee of $29.

Enroll Today

Gain Instant Access to Your Benefits

Download or print your membership card for instant access to your benefits. This allows you to stay in control of your fitness near your home, during a busy time at work or while you travel. Plus, you can also save on health and wellness products and specialists.

Why Fitness Your Way?

Visit any of 10,000+ Gyms Nationwide

Enjoy exercising when and where it's most convenient for you with access to fitness equipment and amenities which include pools and thousands of exciting group classes.

Discounts for Healthy Living Beyond the Gym

Membership includes access to the Whole Health Network, which allows you to receive discounts on healthy living products and up to 30% off at 20,000+ experienced health and well-being specialists††.

Wellness Discounts

Become Part of a Growing Fitness Community

Join the Fitness Your Way Facebook community for inspiration and helpful tips to get started on your fitness journey.

Enroll in Fitness Your Way

Get started on your fitness journey and register with Fitness Your Way, today.

Get Moving



Call our toll-free number to speak with a Fitness Your Way customer service representative.

Monday - Friday 8 a.m. - 8 p.m. EST.

Search FAQs

Browse answers to our most frequently asked questions.

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Important Information
• Each individual must purchase a membership. Family rates are not available.
• Individuals must be 18 or older to purchase a membership.

1 For new Fitness Your Way members to receive the $29 waived enrollment promotion, new members must enter a current member’s Fitness Program ID. Individuals must be 18 years old or older and must enroll in Fitness Your Way Program for a minimum period of two months. Taxes may apply. Offer may not be combined with any other offers.

2 Referring Fitness Your Way member will receive a $29.00 credit for each new Fitness Your Way member which enters Referring member's Fitness Program ID number upon enrollment and enrolls for a minimum two month term. $29 credit shall be issued in next billing cycle following such enrollment. Offer may not be combined with any other offers

Learn more about Eligibility.
*Additional Terms & Conditions apply.
† Amenities vary by location.
††May not be available for all health plans.
The Blue365 program is brought to you by the Blue Cross and Blue Shield Association. The Blue Cross and Blue Shield Association is an association of independent, locally operated Blue Cross and/or Blue Shield Companies. Read the Blue365’s Terms of Use and Privacy Policy.

Blue365 offers access to savings on health and wellness products and services and other interesting items that Members may purchase from independent vendors, which are not covered benefits under your policies with your local Blue Company, its contracts with Medicare, or any other applicable federal healthcare program. These products and services will be offered to you through the entire benefit year. During the year, the independent vendors may offer additional discounts on these products and services. To find out what is covered under your policies, contact your local Blue Company. The products and services described on the Site are neither offered nor guaranteed under your Blue Company’s contract with the Medicare program. In addition, they are not subject to the Medicare appeals process. Any disputes regarding your health insurance products and services may be subject to your Blue Company’s grievance process. BCBSA may receive payments from vendors providing products and services on or accessible through the Site. Neither BCBSA nor any Blue Company recommends, endorses, warrants, or guarantees any specific vendor, product or service available under or through the Blue365 Program or Site.